Everyone who knows me knows I'm a festival queen. There's nothing better than being with your friends, immersing yourself in all types of music, and having a full-day experience. Camp Quarter Life was inspired by the festivals I've frequented and gave me a creative outlet to express my branding style. The funky, playful, colorful, layered identity of Camp Quarter Life is a genuine reflection of who I am and is perfectly demonstrated in the custom logotype.

For months before the event, I spent my weekends and after-work hours building the festival identity, painting and crafting the assets for the day, and meticulously creating playlists that would flow from one song or genre to the next without needing shuffle or management. The day of experience had different zones with multiple games and activities that set the stage for an all-day event, with all my friends saying, "Wow, I felt like I was at a real festival."