TIPPING POINT
Re-designing a site to fight poverty in the Bay Area.
Tipping Point Community is a prominent nonprofit dedicated to ending poverty in the Bay Area. 1.1 million of our neighbors don't have the resources to meet their basic needs. Since 2005, Tipping Point has invested nearly $350 million in housing, early childhood, education, and employment opportunities, helping to break the cycle of poverty. Connecting donors to grantees, Tipping Point helps to advance the most promising solutions so that everyone in the Bay Area can prosper.
With over two decades of work building up a recognizable name for themselves, Tipping Point tasked us to redesign their website. Their goals were to drive interest and engagement with the larger Bay Area community and their donor base. We also saw this as an opportunity to bring a fresh and modern look to their brand through the website while staying connected to the identity familiar to their audiences.
AGENCY
Good Stuff Partners
SCOPE & ROLE
Font family & colors
Graphic & branded treatments
Website wire-framing
& design
Photographic style
& treatment
Impact report wire-framing
& design
Copywritting support
WEBSITE
tippingpoint.org
DEVELOPERS
Mangrove Web
Website evolution
Identity evolution
Site wireframes
Impact Report 2022
In addition to designing the site, we also created a full-page web experience for their annual impact report. The yearly impact reports are a massive communication tool to show donors how their donations are being invested in creating a Bay Area where everyone can thrive. Transparency is vital for Tipping Point, so we designed scannable modules highlighting the impressive statistics over the past year. It's been great to partner with an organization tackling one of our communities most significant issues, and we're thrilled to support them in continuing the good fight.